China offers significant opportunities for Italian brands, but turning potential into tangible results requires visibility, market understanding and meaningful relationships.
The Italian Lounge was created to bring these elements together in a distinctive environment where Italian design, lifestyle, hospitality and market dialogue converge, fostering authentic connections between Italy and China.
The Beginning
The first edition introduced the concept of The Italian Lounge, combining exhibition, hospitality and networking within CIFF Shanghai 2024.
A first step towards creating a distinctive meeting place for Italian design brands and the Chinese market.
Growing Visibility
and Relationships
The second edition of The Italian Lounge at CIFF Shanghai 2025 expanded participation and strengthened the project’s identity, attracting increasing attention from professionals, media and industry stakeholders.
Looking Ahead
The latest edition of The Italian Lounge at CIFF Guangzhou 2026 marked a further development of the exhibition towards a platform that encourages new dialogues, stronger relationships, and greater engagement between Italy and China.
The Italian Lounge is supported by a network of institutions, professionals and partners who contribute different perspectives and expertise, together creating a richer environment for dialogue, knowledge sharing and international exchange.
Key Partners
Media Partners
