Three Editions, A Growing Community
Since its launch in 2024, The Italian Lounge has progressively expanded its network and visibility, bringing together companies, institutions, professionals and media around a shared vision of promoting Italian design culture in China.
Edimotion
Founded in 2009, Edimotion is an Italian marketing and communication company specialising in furniture, design and architecture.
Through its activities in Italy and China, the company supports international relationships, industry communication and business networking initiatives connecting European and Chinese stakeholders.
Drawing on years of experience working alongside CIFF and other leading industry organisations, Edimotion conceived The Italian Lounge as a project dedicated to fostering dialogue between Italian design culture and the Chinese market.
Asia's Leading Furniture Exhibition
CIFF is one of the most important international events dedicated to furniture, interior design and lifestyle. Every year it attracts manufacturers, designers, architects, retailers, developers, buyers and media from across China and beyond.
For Italian companies, CIFF represents one of the most direct access points to the Chinese furniture and design market — an essential meeting point for understanding trends, building relationships and engaging with key buyers, developers and professionals.
The Italian Lounge was conceived to give Italian brands a dedicated presence within this strategic context: a curated space that speaks the language of Italian design within one of Asia's most important industry platforms.
Key Figures
1,500+
Exhibiting brands
300,000 sqm
Exhibition area
150,000+
Professional visitors
An essential platform for the Chinese market
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